实证研究|健康感知风险对国内旅游意愿的影响:目的地形象的调节作用

2023-06-28 04:52:46 浏览：62 作者：管理员

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原文标题：The effect of health-perceived risks on domestic travel intention: The moderating role of destination image

作者：

Asad Aburumman

Mohamed Abou-Shouk，通讯作者

Nagwa Zouair

Marwa Abdel-Jalil

摘要：国内旅游是危机期间重振旅游业的重要途径。旅游目的地用它来弥补国际游客人数的下降。本研究旨在调查阿联酋、埃及和约旦健康危机风险对国内旅行意愿的影响。它还衡量目的地形象的调节作用，以减少健康感知风险对当地旅行意图的影响。对阿联酋、埃及和约旦这三个国家的国内游客进行了问卷调查，收集数据，结果显示，健康风险对当地旅游意愿产生负面影响，而安全的目的地形象部分降低了感知的负面影响。旅行意愿的风险。然后介绍了对目的地规划者和营销人员的重大影响。

Domestic travel is a significant path to revive tourism during crises. Tourist destinations use it to compensate for the decline in international tourist arrivals. This study aims to investigate the influence of risks of health crises on domestic travel intention in the UAE, Egypt, and Jordan. It also measures the moderation role of destination image to decrease the impact of health-perceived risks on local travel intentions. A questionnaire was addressed to domestic tourists in the three countries (i.e. UAE, Egypt, and Jordan) to collect data and findings revealed that health risks are of negative influence on local travel intention, and that safe destination image partially decreases the negative impact of perceived risks on travel intentions. Significant implications for destination planners and marketers are then presented.

关键词：健康旅游风险、国内旅游、旅游意向、目的地形象、阿联酋、埃及、约旦

结构模型：

欢迎阅读与引用：Aburumman, A., Abou-Shouk, M., Zouair, N., & Abdel-Jalil, M. (2023). The effect of health-perceived risks on domestic travel intention: The moderating role of destination image. Tourism and Hospitality Research, 14673584231172376.

获取全文仅需点击“阅读原文”或搜索链接：https://doi.org/10.1177/14673584231172376

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实证研究|健康感知风险对国内旅游意愿的影响:目的地形象的调节作用

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